Marketing Ideas for Small and Medium-Sized Businesses

Monetize Your Brand

Why your Brand is Invaluable

Tell Your Story Your Way

Understand Your Customers

Telling people about your service and product is not enough. You need to do it in their language, personalize it and make it relevant to their lifestyle by building customer personas.

Stay on top of the Competitive Market

We've been around the block - heavily regulated industries, private & public organizations, B2B, B2C... Market research and a thorough market analysis is what drives success.

Support your
sales efforts

You can invest in the best talkers and closers, but if they don't have the right tools, story and promotion, they can't give you their best. Give the sales team the support they deserve.

Plan for
Success

If your goal is to increase revenues, marketing is the direct line to your clients. Plan out your customers' purchases and experiences to boost revenues and build your brand.

Marketing Ideas For Your Needs

Common challenges our clients face

I need to know the basics

You're thinking of starting a business, or you just opened one, and you don't know where to start. Marketing can be overwhelming and you need someone to point you in the right direction to achieve your first few goals.
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I need to market better

You have built a medium-sized business and are ready to focus on marketing. You've run some campaigns, developed a presence, and now you want to take it to the next level.
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I need an extra hand

You're part of an established marketing team in a growing enterprise. Projects are flooding your desk and your resources are dwindling. You need someone to step in and hit the ground running. →

Invest in Marketing

Choose the package that's Right for you

Starter

$1,500

10 hours per month

Standard

$2,700

20 hours per month

Professional

$3,900

30 hours per month

Contact us for corporate marketing consulting pricing for half day, full day and full week.

Testimonials

Hear what they have to say!

"One would be hard pressed to find a professional who is more dedicated, passionate about her craft, and detail-oriented. Both strategic and tactical, Elena adopts a 360-degree approach to marketing. While she is highly responsive, Elena is proactive & anticipates clients' needs."

Lucy Brand Leader, Manulife

"Elena is a pleasure to work with in many ways. She is personable, professional, collaborative and creative. She always looks for opportunities to not only ensure an excellent client experience, but also ways to improve the overall product that is delivered."

Anne-Marie Curatolo Communications Advisor at Concordia University

Anne-Marie Communications Advisor, Concordia University

"I am a big fan. Elena's insights and advice allowed me to make more informed decisions, while saving me time and money. She is easy to talk to and always offers solutions that will benefit my business for years to come. Above all, she is a trusted advisor who I call on again and again."

Sandrine Campeau-Simeone Founder of Sandrini Confections

Sandrine Owner, Sandrini Confections

Take a First Step

Let's Talk about YOU

What You Can Expect

A relaxed (but professional) 30-minute long video call. We get to know each other and our respective businesses, and generate some preliminary marketing ideas for your small and medium-sized business.

The agenda is short and simple. Tell me about you and your business. I share with you my thoughts of where Why Marketing can help and how, along with a suggested budget.

How do you get the most of your 30 minutes?

Be prepared.

Tell me what your business does, what it does well, and not so well. That last part is really hard to answer and does require thought – but it’s very important to identify gaps that need to be addressed.

For example, think about your marketing efforts, sales and pricing. Where do you struggle?

If you’re ready to plan a campaign, please have a budget in mind. Remember, the more targeted the campaign, the easier it is to manage the budget.