Why Marketing

Marketing ideas for small and medium-sized businesses


Is Marketing an Expense or an Investment?

My definition of marketing is simple. It’s a science and an art. It’s true that historically it was more transactional. It was less about customers and more about the product. Today, it’s all about the customer in a dynamic market. Being static is being non-existent. It’s no secret that when you’re starting a business, marketing […]

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