Why Marketing

Marketing ideas for small and medium-sized businesses


In a nutshell

Own Your legacy

So you want to know what we do…

At the most basic level, here’s a crash course of what marketing consultants actually do. 

Each client has their own unique needs, which is why we encourage all clients to take advantage of our free 30 minute introduction. Here, we perform a needs analysis and recommend which services would best benefit the business. 

Let’s do a deep dive into recommended services for three common challenges our clients face.

Common challenges our clients face

I need to know the basics

You're thinking of starting a business, or you just opened one, and you don't know where to start. Marketing can be overwhelming and you need someone to point you in the right direction to achieve your first few goals. →

I need to market better

You have built a medium-sized business and are ready to focus on marketing. You've run some campaigns, developed a presence, and now you want to take it to the next level. →

I need an extra hand

You're part of an established marketing team in a growing enterprise. Projects are flooding your desk and your resources are dwindling. You need someone to step in and hit the ground running. →

Small and Medium-Sized Businesses

I Need to Know the Basics

Understand the Market

The first step for any business is to understand the market they operate in, and to attract specific types of customers to be sustainably profitable.


■ Examples include competitive analysis, market analysis, customer personas

■ Includes industry best practices, research, analysis & recommendations

Each assessment requires at least 5 hours to complete

Brand development & management

■ Develop brand strategy

■ Build a creative brief for brand development or brand refresh

■ Create branding guidelines

 ■ Create marketing campaigns (budget required)

Content marketing & copy writing

■ Develop brand-specific, customer-centric messaging and content

■  Build a content calendar – monthly, quarterly, annually

■  Write customer success stories

■  Write campaign copy & slogans

Medium-Sized Businesses

I Need to Market Better

I Can Do Better…But How?

You’ve been at it for a while and you notice that business is stagnating. What worked before is not working anymore, and you need some fresh ideas to get everyone excited again.


■ Examples include effectiveness of existing campaigns, existing marketing mix

■ Includes industry benchmarks, market research, analysis & recommendations

■ Each assessment requires at least 5 hours to complete

Planning & Strategy

■ Long-term and short-term marketing planning – integrated or not

■ Refresh existing marketing

■ Change communications planning



■ Focus on the trouble spots and discover areas of marketing that are relevant

■ Learn about new trends and experiences in your industry

■ Can include business management consulting (if other areas impact the marketing)

Corporate Enterprise

I need An Extra Hand

Jump In The Deep End

If you are running low on resources and need someone experienced to step in, if you got a new project or simply need a fresh perspective, we step in, roll up our sleeves and get it done.

Integrated Off-Site & On-Site Services

■ Personal computer & private home office

■ Can work on-site in Montreal

■ Quick onboarding

Project & Account Management

■ Relationship management

■ Brand & marketing consulting 

Planning & Strategy

■ Consult and help to build strategic plans (annual, quarterly) and scorecards

■ Conduct assessments and campaign performance analysis

■ Design personalized coaching and workshops

Take a First Step

Let's Talk about YOU

What You Can Expect

A relaxed (but professional) 30-minute long video call. We get to know each other and our respective businesses, and discuss how we can help each other succeed.

The agenda is short and simple. Tell me about you and your business. I share with you my thoughts of where Why Marketing can help and how, along with a suggested budget. 

How do you get the most of your 30 minutes?

Be prepared.

Tell me what your business does, what it does well, and not so well. That last part is really hard to answer and does require thought – but it’s very important to identify gaps that need to be addressed. 

For example, think about your marketing efforts, sales and pricing. Where can you do better?

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