Why Marketing

Marketing ideas for small and medium-sized businesses

General Information

CRM is the LOL of Marketing

Acronyms are great – when everyone knows what they stand for. Otherwise, it sends you down the rabbit hole of a never-ending Google search. One thing is certain: Marketers love their acronyms. Some are more obvious than others, so skip through the ones you go “uh huh” to. This blog post will update with more […]

Why Marketing (?)

Simply put, marketing is the backbone of every business. What good is a business if no one knows about it? It is underestimated, under-appreciated and misunderstood – like every essential business function (I’m looking at you, HR & IT). The kicker is this: Everyone wants to yell about their business from the rooftops, but rarely […]

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