Marketing ideas for small and medium-sized businesses
REQUIRED TO LEVEL UP ✓ set your measurable annual marketing goals ✓ allocate an annual marketing budget (include contingency) ✓ plot your recurring and promotional campaigns on a calendar ✓ identify the channels & audiences you will focus on ✓ review your plan to finalize resource loads You know where you want to be in […]
It’s #gameplanfriday and this is the heavy lifting stage, especially for those who never developed a proper marketing plan. Fill out the form below to get the Level 1 checklist and see how many boxes you’ve ticked, or simply use it as a guideline. Do you need to do everything on the checklist out of […]
I lied. Strategy can be complex and frankly, overwhelming. What’s even harder is being strategic in order to benefit a business you own that you are passionate about. There’s a big difference between doing something you love, and building a business around something you love. This post addresses the latter scenario – which is why […]
Just because you’re not the best at marketing doesn’t mean that you must hand over ownership of it. And honestly, agencies don’t necessarily want to own your marketing. They want to help your company run successful campaigns. Because they understand marketing, they may be more or less willing to do the strategic heavy lifting on […]
Fall is the time to plan your next year’s marketing strategy (everybody is doing it) – identify your goals, lay down some strategic goals and slot in some campaigns. Need help ramping everything up? Enter – Game Plan Fridays in this exclusive meeting space. Starting on Friday, September 13, the first 6 clients who book […]
What is the value of marketing to your business? Let’s take an example from digital marketing, since that’s where it’s at. A client in the B2B space approached me with a simple ask: I need a website. Why? To have a digital presence that the sales team can use to drive traffic to after their […]
Acronyms are great – when everyone knows what they stand for. Otherwise, it sends you down the rabbit hole of a never-ending Google search. One thing is certain: Marketers love their acronyms. Some are more obvious than others, so skip through the ones you go “uh huh” to. This blog post will update with more […]
My definition of marketing is simple. It’s a science and an art. It’s true that historically it was more transactional. It was less about customers and more about the product. Today, it’s all about the customer in a dynamic market. Being static is being non-existent. It’s no secret that when you’re starting a business, marketing […]
The most common question I get asked when speaking about consulting is really… what do you do? Graphic design? Social Media? I love this question because I can go on and on about what I enjoy doing. But it also tells me exactly what the person’s experience is, and has been, with consulting. It’s a […]
Simply put, marketing is the backbone of every business. What good is a business if no one knows about it? It is underestimated, under-appreciated and misunderstood – like every essential business function (I’m looking at you, HR & IT). The kicker is this: Everyone wants to yell about their business from the rooftops, but rarely […]
