Level 2 – Annual Marketing Planning

REQUIRED TO LEVEL UP ✓ set your measurable annual marketing goals ✓ allocate an annual marketing budget (include contingency) ✓ plot your recurring and promotional campaigns on a calendar ✓ identify the channels & audiences you will focus on ✓ review your plan to finalize resource loads You know where you want to be in […]

Friday Series: Demystifying Strategy… it’s eaaaaaaaasy!

I lied. Strategy can be complex and frankly, overwhelming. What’s even harder is being strategic in order to benefit a business you own that you are passionate about. There’s a big difference between doing something you love, and building a business around something you love. This post addresses the latter scenario – which is why […]

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