REQUIRED TO LEVEL UP ✓ set your measurable annual marketing goals ✓ allocate an annual marketing budget (include contingency) ✓ plot your recurring and promotional campaigns on a calendar ✓ identify the channels & audiences you will focus on ✓ review your plan to finalize resource loads You know where you want to be in […]
Level 1 – Business-Level Marketing Plan
It’s #gameplanfriday and this is the heavy lifting stage, especially for those who never developed a proper marketing plan. Fill out the form below to get the Level 1 checklist and see how many boxes you’ve ticked, or simply use it as a guideline. Do you need to do everything on the checklist out of […]
Friday Series: Demystifying Strategy… it’s eaaaaaaaasy!
I lied. Strategy can be complex and frankly, overwhelming. What’s even harder is being strategic in order to benefit a business you own that you are passionate about. There’s a big difference between doing something you love, and building a business around something you love. This post addresses the latter scenario – which is why […]