Marketing ideas for small and medium-sized businesses
It’s #gameplanfriday and this is the heavy lifting stage, especially for those who never developed a proper marketing plan. Fill out the form below to get the Level 1 checklist and see how many boxes you’ve ticked, or simply use it as a guideline. Do you need to do everything on the checklist out of […]
I lied. Strategy can be complex and frankly, overwhelming. What’s even harder is being strategic in order to benefit a business you own that you are passionate about. There’s a big difference between doing something you love, and building a business around something you love. This post addresses the latter scenario – which is why […]
Just because you’re not the best at marketing doesn’t mean that you must hand over ownership of it. And honestly, agencies don’t necessarily want to own your marketing. They want to help your company run successful campaigns. Because they understand marketing, they may be more or less willing to do the strategic heavy lifting on […]
Fall is the time to plan your next year’s marketing strategy (everybody is doing it) – identify your goals, lay down some strategic goals and slot in some campaigns. Need help ramping everything up? Enter – Game Plan Fridays in this exclusive meeting space. Starting on Friday, September 13, the first 6 clients who book […]
What is the value of marketing to your business? Let’s take an example from digital marketing, since that’s where it’s at. A client in the B2B space approached me with a simple ask: I need a website. Why? To have a digital presence that the sales team can use to drive traffic to after their […]
